F*ckoffee, an East London coffee shop, has been recently accused of fatphobia.
The shop located on Bethnal Green Road displayed a sign on a bench that read “sorry no fatties”.
Dozens of people expressed their outrage online after Luisa-Christie, 31, shared pictures of the now-removed sign outside the cafe.
In a thread she wrote: “Hi @F*ckoffee_HQ wtf is this? Just got sent this by a friend & before you defend [it] as “dark humour” it’s not – it’s fatphobia.”
“If the bench isn’t strong to be sat on then don’t put it outside your coffee shop, or alternatively make it strong so anyone / multiple people can sit…”
Saliha Mahmood Ahmed, the winner of Masterchef UK 2017, responded to the original tweet and wrote: “Can non reiterate how damaging this is. Obesity is a highly complex, multi-faceted issue, fat-shaming is UNACCEPTABLE!”
However, others didn’t find the sign offensive. One Twitter user wrote: “I’m fat, I thought this was hilarious.”
The latest claim of discrimination follows a long list of alleged racist and misogynistic posts and comments by the company.
These include a sign outside the shop that read: ‘This is the longest that something made in China has ever lasted’.
The shop has continuously defended its posts as ‘jokes’.
They’re racist AF too pic.twitter.com/9BdAoq3heM
— Katie Meehan (@_katiemeehan) April 26, 2021
However, it has apologised for some of its previous controversial signs and posts.
Award-winning journalist and the UK’s first Race Correspondent, Nadine White, shared her disapproval online.
“As I’ve said before: some of these uptown coffee shops are, rightly, seen as hostile environments by Black people I know,” she wrote.
Writer and presenter, Chanté Joseph, posted an Instagram reel urging people not to visit the ‘racist, fatphobic, tired, lackluster, unoriginal, boring, organic cafe’.
A former employee told the Metro: “There’s rainbow flags outside and inside the shop – it’s attractive for queer people but it’s a marketing thing.
“He [the owner] knows there are lots of queer people in east London. But the signs they have put up are very offensive.
Many people have criticised the company for being run by a cis-gender white male, whilst posting racist and inflammatory content online and in-store.
By Mohammed Shaakir